The Big Idea



Richard Bacon


Product tester: Dick Strawbridge

Mentors: Craig Johnston, Lord Karan Bilimoria (of Cobra beer fame), Ruth Badger (The Apprentice Series 3 runner-up)

More Big Ideas: Di Stewart (Sky Three coverage)


Ricochet/Vodafone for Sky One/Three, 15 October to ? 2006


It's as if Innovation Nation never happened! Sky One are on a mission to uncover the country's best new business idea, with the public voting for the winner who will be given £100,000 to invest in their concept. Regional heats in Manchester and London are held in the Dragons' Den stylee.

In each studio show, the three mentors each introduce two of the products they've backed from the regionals. Scrapheap Challenge's Dick Strawbridge is wheeled in on video tape with some rather quirky product testing.

The series was rather uneven, with Strawbridge's tests being rather fun but many of the pitches feeling like reheats from the Den. Also the studio set was nice but the lighting in the regional heats - recorded in a Novotel conference room with a couple of searchlights in the corner - bordered on shocking.

Despite the backing of Vodafone the series was something of a flop, with the rushed and shouty live final picking up only 24,000 viewers.


Julian Peck with the Cyclaire bicycle pump.


Format by Grand Central.


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