In It to Win It

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Dale Winton


Alan Dedicoat (voiceover)


12 Yard for BBC One, 18 May 2002 to 13 August 2011 (118 episodes in 13 series)

12 Yard and BBC Scotland for BBC One, 10 March 2012 to present


In In It To Win It, five people hope to be in the right place at the right time in order to win a large cash prize. Players start on chairs on the right of the studio and hoped to get picked to join Winner's Row on the right of the studio. A player is selected by random draw.

Whilst in Winner's Row, players attempt to answer multiple choice questions correctly. Each correct answer adds £5,000 to the prize fund. If they give a wrong answer then they must go to the Red Area, a bar in the middle of the stage. This is bad news for them but good news for the other contestants because it means another person is getting let in to Winner's Row. Before the new person answers a question, anyone in the Red Area is given a non-multiple choice question. A correct answer means they're back on Winner's Row, a wrong answer means they're back where they started.

After twenty or so questions the time's up klaxon sounds. Anyone on Winner's Row at this point has a chance to claim some of the money. Anyone not on Winner's Row has to leave. Anyone left has to answer one more multiple choice question. If they're right, they get an equal share of the prize fund with anyone else who gets the final question right. If they're wrong, then the big prize is cruelly denied them and they must leave, bumping up the share for anyone else.


"You have to be in the right place at the right time."

"Would you like me to accept that as your answer?"


Andrew Brereton, Sarah Edwards and Gail Sloan.


The maximum anyone can win is £100,000 by being the first person into Winners' Row, answering all twenty questions correctly and correctly answering their final question. This feat was finally achieved by Eleri Owen on 29 July 2006, the first six-figure win on the BBC since Mike Skerritt on The National Lottery Big Ticket eight years earlier. This was achieved again on 24 January 2009 with Toni Cox scooping the maximum prize.

On at least seven occasions, none of the five contestants won a guaranteed share of the prize fund, resulting in nobody winning anything on that episode. A notable example of this happened on 15 May 2010, when contestant Olly Lewin correctly answered 20 questions in a row to build a prize fund of £100,000, before incorrectly answering his final question, meaning he left with nothing.

Curse you, Bruce Lee.

One question was edited out on 27 February 2010. It concerned the fashion designer Alexander McQueen, who had died between the show being recorded and broadcast.

After the unfortunate death of David Elias, Kevin Ashman began to set the questions for the show in 2007.

Web links

Official site

Wikipedia entry

Bother's Bar review

See also

National Lottery shows

How to apply

You can get an application form by emailing

Application details are provided as a service to readers, but please note that all contestant enquiries should be directed to the named production company and not to Addresses can be found on our list of contact details for production companies.


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